5 Axis Health
Product Manager → Product Lead
February 2024–November 2025
Promoted to Product Lead in February 2025.
A direct-to-consumer telehealth company serving men’s health, women’s health, and GLP-1 care. Bootstrapped to $5M in monthly recurring revenue.
As the first product hire, I helped grow the business from 10,000 to 50,000+ patients. I led five engineers and overhauled intake, checkout, subscriptions, fulfillment, and the patient portal.
- +76% average order value
- +30% conversion
- Improved plan selection and pricing through tested changes, including clearer monthly pricing, a three-month default, and a six-month option.
- Cut medication delivery from about two weeks to three days by resolving fulfillment bottlenecks with clinical and operations teams.
- Raised the positive Trustpilot review rate from 20% to 92% in four months and grew review volume eightfold.
Product Manager, Ad Rendering
September 2022–June 2023
A global advertising marketplace processing more than 160 billion bids a day across web and mobile.
The first PM dedicated to ad rendering. My team owned Display, In-App, Native, and Video ads. I set the roadmap with three engineers, improving how reliably ads loaded and launching new formats with design, sales, and product marketing.
- $1.8M added annual revenue
- 1.9× Countdown ad clickthrough
- Improved latency, load times, render rates, video start rates, and reliability to add annual revenue.
- Built an internal ad-quality assurance platform in three weeks, reducing escalations and raising teams’ confidence from 4/10 to 9/10.
Content IQ
Product Manager, Monetization
August 2021–August 2022
A digital media and ad-tech company with $150M in revenue, acquired by Perion (NASDAQ: PERI).
I owned product for 20+ partner sites run with premium publishers, including Vice, Newsweek, and Refinery29. Together they earned $40M a year in ad revenue and drew 43M monthly visitors. I tracked the P&L across ad partners and media buying. I used SQL and experiments to improve layouts, ad placements, targeting, refresh cadence, and bidding.
- +50% mobile revenue per session
- +30% desktop revenue per session
- Defined features for the internal platform used to manage publisher sites and roll out monetization changes, working with engineering, data science, ad operations, and media buying.