I design, build, and
grow products, from
pre-seed to Nasdaq.
Product and growth lead in San Francisco
Open to product lead roles and consulting work.
What I work on
- Product design
- Growth
- Paid acquisition
- Onboarding
- Engagement
- Retention
- Conversion
- Subscriptions
- Pricing
- Monetization
- Data & analytics
Industries
- AI
- MarTech
- Consumer wearables
- E-commerce
- Telehealth
- Healthcare
- Crypto
- Gaming
- AdTech
- Publishing & media
In numbers
50K+ patients
At 5 Axis Health, where I was the first product hire and helped it grow from 10,000.
160B+ bids a day
On Sharethrough’s global ad exchange, where I was the first PM dedicated to ad rendering.
$40M a year
In ad revenue across the 20+ sites I ran product for at Perion’s Content IQ, with Vice, Newsweek, and more.
$1B valuation
The Sandbox went on to become a unicorn after I redesigned its homepage and NFT marketplace.
Selected work
Chargerless
Design first, then ads at scale
I redesigned the homepage, softened the pop-up, fixed Meta tracking, and reworked media buying.
Monthly sales, compared with June 2026.
- 9.4× monthly sales in 2 months
5 Axis Health
Made the better deal obvious
I showed monthly prices and savings, set 3 months as the default, and added a 6-month plan.
The plan page I redesigned.
- +76% average order value
- +30% conversion
Faster ads and new formats
With three engineers, I cut latency and load times, and launched new formats like Countdown.
The four ad formats my team owned.
- $1.8M added annual revenue
- 1.9× Countdown ad clickthrough
Content IQ
Monetizing 43M visitors a month
I managed the arbitrage P&L, buying traffic and selling ads, and kept it profitable.
Revenue per session, before and after my tests.
- +50% mobile revenue per session
- +30% desktop revenue per session
The Sandbox
New homepage and NFT marketplace
Using heatmaps, recordings, and interviews, I redesigned both and helped improve onboarding.
Bounce rate, before and after the redesign.
- −40% bounce rate
I also advised Memelord on what keeps users subscribed. Full CV
Things I’ve built
- Live
Hitchhike
Your AI assistants hand work to each other, so you stop copy-pasting. Each stays in its own app and account, within permissions you set. - Live
- In development
SearchConvoy
Prepares small business sites for AI search, and watches the crawlers. - Playable prototype
Pocket Rally
Browser tennis where your phone is the racket. - Open source
AdTech Eval Lab
Can AI agents do the work behind ad operations?
Writing
Building Obeagle
I built Omegle, but for dogs. The moderation models that failed, how I got the video costs down, and what’s still unproven.
I got ChatGPT to recommend me in four days
I built a fake independent reviews site and ranked myself on it. ChatGPT cited it two days later. Check who owns the sources.
Tell me what you’re working on.
A role, a project, or something half-formed. I’ll say if I’m the right person.